Thursday, November 04, 2010

Grow Your Business Thru Online Surveys featuring Susan Oakes, Valerie Khoo & a Monkey

Recently I attended Valerie Khoos’ Online Business Booster Bootcamp and one of the aspects that she advocated was collecting client testimonial.  This is something that I have done haphazardly in the past, if someone compliments me or sends me a thank-you card, I ask for permission to use their words in our ANISE Consulting marketing material.  Inspired by Valerie I decided I should be more proactive.

There is a particular aspect of our business that I am keen to promote, so what I have done is generate a survey, using SURVEY MONKEY.  This was a completely free online service, as newbie’s it took us about 3 hours to master.  I must also mention that Susan Oakes at Marketing 4 Business kindly reviewed my draft survey.  I am not an expert in this area and her keen eye was able to provide a lot of helpful guidance.

I am sending the survey out to clients who use a particular aspect of our business that I am keen to promote.  I am hoping that they will provide me with useful insights into client perception of the service, identify what they like about the service, how I can improve the service, and client testimonials, that I can in turn use to promote the service.  As an added bonus, I am also re-connecting with the clients, reminding them about this service that ANISE Consulting offers.

Do you think a survey could benefit your business?  Would client feedback help you develop your business?  Would re-connecting with your clients benefit your business? Maybe take a moment to look at Survey Monkey?

I will keep you updated on how it goes.

 

3 comments:

Susan Oakes said...

Thanks a lot for the mention Heather and it was my pleasure to help you. Research is really important and get information from current users can really help to fine tune your offerings.

best of luck with the survey and I look forward to hearing about the results.

Anonymous said...

Thanks for the mention Heather. I also suggest adding the following 2 questions in the survey:
** Would you recommend our services to a friend or colleague?
** If so, what would you say to them?

Cheers,
Valerie

Anonymous said...

Ooops, that last comment wasn't supposed to be from Anonymous. It's from me!
Valerie Khoo